A search for “content marketing AND conversion rate” yields a short list of content marketers who may be ready to make data-informed decisions for your company: A data-informed content marketer would probably use a phrase like “conversion rate” or “traffic” in their resume. For example, say you are looking for a data-informed content marketing hire. If you are looking for someone with specific skills and a certain approach to that skillset, you can get creative in your keyword choices. For example, if you are looking for someone who has experience social media marketing on specific platforms and managing the actual blogging platform, a search such as “twitter AND facebook AND WordPress” can yield great results: If you are looking for someone who has a diverse set of skills, using an AND string can very effectively get you a shortlist.
#Twitter boolean search how to
Let’s dive into a couple of tangible examples of how to use multiple keywords.
Types of terms to consider basing your inquiry on are job title, company, years of experience, school name, degree, field of study and general resume keywords. Using multiple keywords in the same search can help you find candidates who have more of your required qualifications. These three basic boolean commands can start you down the path of recruiting via boolean searches. This can be a useful technique when you want someone with one skillset but not another. To do a search but eliminate results that include a particular term, use the command “NOT.” In the example below, the recruiter can see results that include content marketing but NOT social media. To broaden your search to find profiles that include one or more terms, separate those terms with the command “OR.” Notice below how resume database results go up by almost 4x when the candidate only needs experience in social media OR content marketing. To search for profiles which include two terms, you can separate those terms with the command “AND.” For instance, if you wanted to find a candidate that has both candidate marketing and social media experience, you might type in the following: How to use AND, OR and NOTĪND, OR and NOT are primary commands that you can use alongside search terms to get results that better match your intent.
Below are the five basic boolean search practices that can help you find those needles (quality candidates) in a resume database haystack. In short, the job market is strengthening, and that means that recruiting passive candidates is more of a necessity.Ī candidate resume database is great place to start the search for these “hidden” potential hires, but you have to know how to get the most out of them. America’s unemployment is down to 5% and the Bureau of Labor Statistics reports a net job gain of 2.8 million (!) over the last 12 months.
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